Corporate structure
Business activities
The central goal that underpins all our business activities is to transform the edding Group from a “for-profit” company into a “profit-for” organisation. By making this strategic transition, we aim to put environmental and social sustainability at the heart of everything we do. For us, a “profit-for” business strategy is about building a profitable business, not for profit’s sake alone, but so that we can use our profits to meet our social responsibilities. This desire to make a positive contribution is central to our purpose as the edding Group.
We are pioneers with a firm commitment to regenerative business practices.
This purpose gives greater meaning to our existence as the edding Group. Tied to this are our company values: Empowerment, Authenticity, Truly Caring and a Pioneering Spirit. These values are central to our corporate culture and vital in achieving our purpose as a business. They run through every aspect of our company, from our brands and products to our business strategies and interactions with our stakeholders and employees.
edding AG, as the parent company of the edding Group, has overall responsibility for managing all our subsidiaries and holdings. Its headquarters in Ahrensburg, Germany, delivers all central management functions in the form of holding functions and is home to a specialist, Group-wide service centre. The Group’s business activities are spread across two business units that oversee and develop the products for our edding, Legamaster and Playroom brands in line with consumer requirements and our central purpose as a business.
International sales
The business units of edding use subsidiaries in various countries as a sales platform. These include in particular platform companies edding International GmbH, Ahrensburg and Legamaster International B.V., Netherlands, all of which operate internationally. These distribute edding, Legamaster and Playroom brands in around 100 countries around the world, generally through independent sales partners (distributors) unless edding is represented locally through a platform company. Sales to private and commercial end users are generally through all types of trade partner, including traditional wholesalers and retailers, as well as large-scale retail outlets (supermarkets, DIY stores, etc.), mail-order companies and online distribution channels.
Office & Industry Supplies
The products developed by this business unit enable professional users in offices, industry, trades and education to express their ideas and improve efficiency, innovation and creativity with high-quality and reliable products for the office and for industry. Ranges include board markers and flipchart markers as well as all types of permanent marker and specialist markers for highly specialised applications.
Creative & Home
This segment’s products enable private end users to channel their creative skills and overcome challenges around the home. Alongside specialist creative ranges such as paint sprays and acrylic markers, the range also includes smart solutions for the home such as carpenter pens, laundry markers and permanent markers.
Collaboration @ Work
This business unit’s work improves the quality of collaboration in professional life. Traditional work and office environments are undergoing fundamental change, which is why, in addition to the previous pure product sales of whiteboards, flipcharts and electronic solutions (e.g. interactive e-screens), we now also offer advice and complete solutions for collaboration in the future work environment under the Legamaster brand offer. In addition, the know-how of the "Playroom" brand strengthens edding's competence in this area.
Management board
Per Ledermann
Chief Executive Officer (CEO), Chairman of the Management Board
Per Ledermann (born in 1975) has been Chief Executive Officer and Chairman of the Board of edding AG since 2008, having previously been responsible for the Group's finance and IT departments for three years as CFO.
Today, Per is responsible for the Group Strategy & Project Management, Corporate Sustainability Management, Change Management & Organisational Design holding functions, the Collaboration @ Work and Office & Industry Supplies business units and the Sourcing & Development service centre. Before joining edding, he gained experience at various strategy consultancies in Europe and the Middle East.
Per Ledermann completed his law studies in Hamburg by passing the state examination before obtaining a Master's degree in Business Administration (Kellogg/Northwestern University) and a Master's degree in International Management (Thunderbird) in the USA. As the son of Volker Detlef Ledermann, one of the two company founders, he represents the second generation to run the family business. In 2010, he was awarded the accolade “Family Entrepreneur of the Year”.
Per is leading the transformation of edding into a "profit-for" company. He finds the mission of changing the company - from an organisation for which financial profit is the core purpose into an enterprise where this becomes a means to an end - highly motivating and rewarding.
Elsewhere, Per Ledermann is also keen to make a contribution to a sustainable world. He is on the Board of the Stiftung :do Foundation which campaigns for the rights of migrants, as well as the Etusis Foundation for Children and Other Wild Animals and the Etusis Foundation for the Protection of the Hartmann's Mountain Zebra. He is married and has four children. He also enjoys spending time in nature with family and friends - on horseback or on a sailing boat.
Hadewych Vermunt
Chief Financial Officer (CFO)
Hadewych Vermunt (born in the Netherlands in 1972) has headed the Group Finance & Accounting, Group Controlling and Governance, Risk, Compliance & Quality Management (GRC & QM) holding functions since June 2024. Her remit also includes the Group Operations and Facility Management service centres.
Hadewych’s career began at Unilever in the Netherlands, before taking her to other European countries as well as Thailand.
Before joining the edding Group, she worked for many years in the Finance department of the Ahold Delhaize Group for various leading retail chains, such as Albert Heijn. Most recently, she was CFO at Delhaize in Belgium.
Hadewych Vermunt obtained an Executive Master of Finance & Control (RC) from the Universities of Amsterdam and Maastricht in the Netherlands, having previously completed a degree in Industrial Engineering & Management (MSc).
Hadewych is married and has two daughters.
Supervisory board
Michael Rauch
Chairperson
Michael Rauch (born 1972) is managing partner of Rauch Holding GmbH and is involved as CEO and CFO in major European companies undergoing turnaround situations.
In 2025, he was interim CEO at Selecta AG, the leading operator of vending machines and coffee machines in Europe.
From 2019 to 2024, Mr Rauch was CEO and CFO at CompuGroup Medical SE & Co. KGaA, one of the world's leading eHealth companies.
Prior to that, he was Group CFO for Douglas, the leading beauty retailer in Europe.
Before that, he spent 16 years at Henkel in various international finance and controlling roles, most recently as CFO of Henkel Adhesives, the largest business unit.
He began his professional career at KPMG Management Consulting in Munich and then moved to an IT service provider for the automotive industry.
Michael Rauch has more than 28 years of international management experience and has worked in China, the United Kingdom, Sweden and Switzerland for several years.
Mr Rauch has been Chairman of the Supervisory Board of edding AG since 2022 and an independent member of the Supervisory Board of edding AG since 2017.
He also sits on the Supervisory Board of the Marienhaus Group, a large Christian healthcare and social services provider that operates hospitals, care facilities and other social services based on Christian values.
Patricia Lobinger
Deputy Chairperson
Patricia Lobinger (born 1980) holds a degree in International Business Administration from the Vienna University of Economics and Business and a Master's degree in Business Consulting from the University of Applied Sciences in Wismar. As an independent management consultant and coach, Ms Lobinger supports leadership teams in strategy development and change processes and is also developing a product to support organisations and individuals through transformation.
Ms Lobinger was part of mobile.de, Germany's largest vehicle marketplace, from 2011 to 2022, most recently in the role of Chief Executive Officer (ad interim). Before taking on the interim management role, she was responsible for the company's finances as Chief Financial Officer from 2016 to 2021, following several management roles in the finance organisation. Before joining mobile.de, Ms Lobinger worked in management consulting and was involved in financial and strategic consulting projects at Economind Business Consulting GmbH. In addition to her financial expertise, Ms Lobinger brings experience with digital business models and change processes in organisations.
Ms Lobinger has been an independent member of the Supervisory Board of edding AG since 2022.
Anja Keihani
Workers’ Representative
Anja Keihani (born 1965) has a degree in economics. Ms Keihani has worked as an assistant to the Head of Sales Back Office at our German sales entity edding Vertrieb GmbH in Wunstorf since 1998.
After studying economics at the University of Hanover with a focus on human resources, Ms Keihani found her way to edding after a few years following a career start in an advertising agency. For the past 28 years, Ms Keihani has been active in various assistant functions in the sales back office.
Ms Keihani has been an employee representative on the Supervisory Board of edding AG since 2012.
Rules of Procedure for the Supervisory Board
Download the Rules of Procedure for the Supervisory Board as a PDF document (available in German only).
Advisory board
In addition to the Supervisory Board, edding AG has, in accordance with its Articles of Association, an Advisory Board for regular exchanges and advice on individual issues affecting the company. The Advisory Board is concerned in particular with the shaping and further development of a sustainable corporate culture at the company and advises the company on issues and perspectives in the areas of corporate governance and corporate sustainability, as well as the future direction of the company. To this end, the Advisory Board has expertise in particular in the areas of digitization, transformation, brand, sustainability and responsible corporate governance. The members of the Advisory Board perform their activities in accordance with the Advisory Board Rules issued by the Board of Management and do not exercise any executive functions within this framework.
Julia Marie Ledermann
Julia Marie Ledermann is Chairwoman of the Advisory Board of edding AG. Julia Marie Ledermann has edding ink in her blood: she is a member of the 3rd generation of the company's founder Volker D. Ledermann and strives to develop the company sustainably across the generations as a family business. Julia Marie Ledermann holds a master's degree in management of small and medium-sized enterprises from the University of Siegen and a bachelor's degree in business administration from Leuphana University Lüneburg. She is also a trained business mediator according to the Mediation Act. Before joining the Advisory Board at edding AG, she managed major projects along the value chain of the Peek & Cloppenburg KG Group, Düsseldorf. Julia Marie Ledermann is married and has two children.
Christin ter Braak-Forstinger
Christin ter Braak-Forstinger is the co-founder and CEO of Chi Impact Capital and independent impact investing advisor based in Zurich. Christin ter Braak-Forstinger is passionate about pro-actively making the shift towards a regenerative- and deep impact economy a reality. She has a long-standing experience and track record in the traditional finance sector, in sustrainable investing and in impact investing; She completed her Doctoral Thesis at Harvard Law School (summa cum laude), her Master Studies at Duke Law School and studied Law and Business Administration before at the Johannes Kepler University in Austria; Christin ter Braak-Forstinger is a regular author, key-note speaker, juror and long-time university lecturer in impact investing. Her latest book is 'Conscious Investing'. Privately, Christin ter Braak-Forstinger is the co-founder of award winning NGO Braveaurora, active in North Ghana since 2009. Christin ter Braak-Forstinger loves to spend her spare time with her family in nature; meditation forms an integral part in her life.
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