Corporate structure
Business activities
The aim of all our business activities is to develop towards corporate sustainability, i.e. a company whose purpose is the sustainable development of society with the aim of maintaining and creating a world worth living in for future generations. Financial success forms a stable economic foundation that provides the means for this purpose in terms of economic sustainability. The contribution that the edding group wants to make can be found in our WHY statement:
“We care so that you dare to be who you are”
This includes a commitment to freedom of expression as part of the right to privacy as a fundamental right of every human being based on our corporate values of authenticity, empowerment and truly caring.
As the parent company of the edding Group, edding AG is responsible for the entrepreneurial management of its subsidiaries and holdings. All central management functions in the form of holding functions and the group-wide operating specialized service centers are located at its headquarters in Ahrensburg. Since 2021, the Group's business activities have been divided into six business units, which enable their respective user groups to make information, thoughts or feelings visible on a wide variety of surfaces, in line with our WHY statement.
International sales
The business units of edding use subsidiaries in various countries as a sales platform. These include in particular platform companies edding International GmbH, Ahrensburg and Legamaster International B.V., Netherlands, all of which operate internationally. These distribute edding, Legamaster and Playroom brands in around 100 countries around the world, generally through independent sales partners (distributors) unless edding is represented locally through a platform company. Sales to private and commercial end users are generally through all types of trade partner, including traditional wholesalers and retailers, as well as large-scale retail outlets (supermarkets, DIY stores, etc.), mail-order companies and online distribution channels. With the newer business units, Industrial Tech Solutions and Lifestyle, direct sales are gaining in importance.
Office & Industry Supplies
The products developed by this business unit enable professional users in offices, industry, trades and education to express their ideas and improve efficiency, innovation and creativity with high-quality and reliable products for the office and for industry. Ranges include board markers and flipchart markers as well as all types of permanent marker and specialist markers for highly specialised applications.
Creative & Home
This segment’s products enable private end users to channel their creative skills and overcome challenges around the home. Alongside specialist creative ranges such as paint sprays and acrylic markers, the range also includes smart solutions for the home such as carpenter pens, laundry markers and permanent markers.
Industrial Tech Solutions
This business unit’s team supplies technical solutions that enable professional users to visualise information in an industrial or technical setting. This includes our range of compact printers as well as easycheck, a digital service solution for driving licence checks.
Collaboration @ Work
This business unit’s work improves the quality of collaboration in professional life. Traditional work and office environments are undergoing fundamental change, which is why, in addition to the previous pure product sales of whiteboards, flipcharts and electronic solutions (e.g. interactive e-screens), we now also offer advice and complete solutions for collaboration in the future work environment under the Legamaster brand offer. In addition, the know-how of the "Playroom" brand strengthens edding's competence in this area.
Lifestyle
Our colleagues in this part of the business create lifestyle products and settings which make it possible for everyone to celebrate their individual power of expression. Core offer is the edding tattoo concept.
New Ink Solutions
This business unit is working to make edding a trailblazer in new ink solutions. The focus here is the identification of trends for future-orientated surface technologies, intended to make our lives more sustainable and innovative through new functionality. The aim is to successfully develop and launch high-tech products relating to ink.
Management board
Per Ledermann
Chief Executive Officer (CEO), Chairman of the Management Board
Per Ledermann (born in 1975) has been Chief Executive Officer and Chairman of the Board of edding AG since 2008, having previously been responsible for the Group's finance and IT departments for three years as CFO.
Today, Per is responsible for the Group Strategy & Project Management, Corporate Sustainability Management, Change Management & Organisational Design holding functions, the Collaboration @ Work and Office & Industry Supplies business units and the Sourcing & Development service centre. Before joining edding, he gained experience at various strategy consultancies in Europe and the Middle East.
Per Ledermann completed his law studies in Hamburg by passing the state examination before obtaining a Master's degree in Business Administration (Kellogg/Northwestern University) and a Master's degree in International Management (Thunderbird) in the USA. As the son of Volker Detlef Ledermann, one of the two company founders, he represents the second generation to run the family business. In 2010, he was awarded the accolade “Family Entrepreneur of the Year”.
Per is leading the transformation of edding into a "profit-for" company. He finds the mission of changing the company - from an organisation for which financial profit is the core purpose into an enterprise where this becomes a means to an end - highly motivating and rewarding.
Elsewhere, Per Ledermann is also keen to make a contribution to a sustainable world. He is on the Board of the Stiftung :do Foundation which campaigns for the rights of migrants, as well as the Etusis Foundation for Children and Other Wild Animals and the Etusis Foundation for the Protection of the Hartmann's Mountain Zebra. He is married and has four children. He also enjoys spending time in nature with family and friends - on horseback or on a sailing boat.
Hadewych Vermunt
Chief Financial Officer (CFO)
Hadewych Vermunt (born in the Netherlands in 1972) has headed the Group Finance & Accounting, Group Controlling and Governance, Risk, Compliance & Quality Management (GRC & QM) holding functions since June 2024. Her remit also includes the Group Operations and Facility Management service centres.
Hadewych’s career began at Unilever in the Netherlands, before taking her to other European countries as well as Thailand.
Before joining the edding Group, she worked for many years in the Finance department of the Ahold Delhaize Group for various leading retail chains, such as Albert Heijn. Most recently, she was CFO at Delhaize in Belgium.
Hadewych Vermunt obtained an Executive Master of Finance & Control (RC) from the Universities of Amsterdam and Maastricht in the Netherlands, having previously completed a degree in Industrial Engineering & Management (MSc).
Hadewych is married and has two daughters.
Fränzi Kühne
Chief Digital Officer (CDO)
Fränzi Kühne (born in 1983) has been with edding since 2022 and holds the role of Chief Digital Officer in a management tandem with Boontham Temaismithi. Together, they are responsible for the Information Technology, Consumer Centricity and Data Management service centers. In addition, their area of responsibility includes the Brands & Communication, Human Resources holding functions and the Creative & Home business unit.
Along with Boontham Temaismithi and another partner, she founded digital agency Torben, Lucie und die gelbe Gefahr (TLGG) in 2008, while studying for a law degree. At TLGG, Fränzi Kühne developed strategies for digital business models and brand campaigns for major corporations. She was Germany's youngest Supervisory Board member at Freenet AG in 2017 and still holds a seat on the Supervisory Board of Württembergische Versicherung AG. Fränzi coaches and invests in start-ups, promotes topics such as female leadership and diversity as a member of the board of trustees of the AllBright Foundation and she regularly publishes specialist articles on digitalisation, entrepreneurship and diversity.
Capital magazine named her as one of its 40 under 40, Edition F listed her as one of the 25 most important women of the digital future and she is Manager of the Year at the Startup Teens Award 2023. Her book “Was Männer nie gefragt werden. Ich frage trotzdem mal” (“What men are never asked, but I will ask anyway”) is a SPIEGEL bestseller. Fränzi Kühne lives with her partner and two children in Berlin.
Boontham Temaismithi
Chief Digital Officer (CDO)
Boontham Temaismithi (born in 1971) has been with edding since 2022 and holds the role of Chief Digital Officer in a management tandem with Fränzi Kühne. Together, they are responsible for the Information Technology, Consumer Centricity and Data Management service centers. In addition, their area of responsibility includes the Brands & Communication, Human Resources holding functions and the Creative & Home business unit.
Whilst training as a marketing and communications analyst, Boontham joined forces with friends to found an agency for classic corporate communication. After a stint as Creative Director with an online gaming provider, in 2008 he teamed up with Fränzi Kühne and another partner to found TLGG, a digital creative agency in Berlin. He built TLGG into one of the leading digital agencies and has since been responsible for the digitalisation strategies of SMEs and major corporations. Since 2020, in his role as COO and interim CMO he has been supporting agencies and successor companies seeking to strengthen social cohesion with new business ideas. Boontham Temaismithi lives with his partner in Berlin.
Supervisory board
Michael Rauch
Chairperson
Michael Rauch (born 1972) graduated in business administration from the University of Würzburg. Since August 2019, Mr Rauch has been Chief Financial Officer and additional since July 2022 Spokesman for the Managing Directors at SDAX and TecDax listed CompuGroup Medical SE & Co. KGaA, one of the leading eHealth companies in Europe.
Previously, he spent two and a half years as Chief Financial Officer (CFO) on the Executive Board of the Douglas Group, the leading beauty retailer in Europe. Prior to that, he spent 16 years at Henkel in various international finance and controlling functions, most recently as Corporate Senior Vice President and Financial Director of the Adhesive Technologies business sector.
Michael Rauch has around 25 years of international management experience in finance, including several years in the UK, Sweden and China.
Mr Rauch has been an independent member of the Supervisory Board of edding AG since 2017.
Patricia Lobinger
Deputy Chairperson
Patricia Lobinger (born 1980) holds a degree in International Business Administration of the Vienna University of Economics and Business, and a Master in Business Consulting of Wismar University of Applied Sciences. Ms. Lobinger was recently Chief Executive Officer (ad interim) at mobile.de, Germany's largest vehicle market. Currently, she is working on the foundation of her own company.
Ms. Lobinger was part of mobile.de from 2011 to 2021. Before taking over the interim management, she was responsible for the company's finances as Chief Financial Officer from 2016 to 2021 - following several management roles in the finance organisation. Prior to mobile.de, Ms Lobinger worked in Management Consulting and contributed to financial and strategic consulting projects for Economind Business Consulting GmbH. Next to her finance expertise, Ms Lobinger brings experience with digital business models and with change processes in organisations.
Since 2022, Ms Lobinger has been an independent member of the Supervisory Board of edding AG.
Anja Keihani
Workers’ Representative
Anja Keihani (born 1965) has a degree in economics. Ms Keihani has worked as an assistant to the Head of Sales Back Office at our German sales entity edding Vertrieb GmbH in Wunstorf since 2010.
After studying economics at the University of Hanover with a focus on human resources, Ms Keihani found her way to edding after a few years following a career start in an advertising agency. For the past 20 years, Ms Keihani has been active in various assistant functions in the sales back office.
Ms Keihani has been an employee representative on the Supervisory Board of edding AG since 2012.
Rules of Procedure for the Supervisory Board
Download the Rules of Procedure for the Supervisory Board as a PDF document (available in German only).
Advisory board
In addition to the Supervisory Board, edding AG has, in accordance with its Articles of Association, an Advisory Board for regular exchanges and advice on individual issues affecting the company. The Advisory Board is concerned in particular with the shaping and further development of a sustainable corporate culture at the company and advises the company on issues and perspectives in the areas of corporate governance and corporate sustainability, as well as the future direction of the company. To this end, the Advisory Board has expertise in particular in the areas of digitization, transformation, brand, sustainability and responsible corporate governance. The members of the Advisory Board perform their activities in accordance with the Advisory Board Rules issued by the Board of Management and do not exercise any executive functions within this framework.
Julia Marie Ledermann
Julia Marie Ledermann is Chairwoman of the Advisory Board of edding AG. Julia Marie Ledermann has edding ink in her blood: she is a member of the 3rd generation of the company's founder Volker D. Ledermann and strives to develop the company sustainably across the generations as a family business. Julia Marie Ledermann holds a master's degree in management of small and medium-sized enterprises from the University of Siegen and a bachelor's degree in business administration from Leuphana University Lüneburg. She is also a trained business mediator according to the Mediation Act. Before joining the Advisory Board at edding AG, she managed major projects along the value chain of the Peek & Cloppenburg KG Group, Düsseldorf. Julia Marie Ledermann is married and has two children.
Virginie Briand
Virginie Briand is Partner Creative Consultancy and a passionate communicator. For over 20 years, she has supported executives and organizations in communicating major transformations. Her focus areas include internal and external storytelling and stakeholder management as well as executive messaging and profiling. After holding leadership positions in the automotive industry, she successfully founded and ran her own communications consultancy. What drives her? A mindset characterized by entrepreneurship and creativity. Powerful communication that creates value, moves people and drives the New. Her motto? "Lead the conversation - to influence change".
Christin ter Braak-Forstinger
Christin ter Braak-Forstinger is the co-founder and CEO of Chi Impact Capital and independent impact investing advisor based in Zurich. Christin ter Braak-Forstinger is passionate about pro-actively making the shift towards a regenerative- and deep impact economy a reality. She has a long-standing experience and track record in the traditional finance sector, in sustrainable investing and in impact investing; She completed her Doctoral Thesis at Harvard Law School (summa cum laude), her Master Studies at Duke Law School and studied Law and Business Administration before at the Johannes Kepler University in Austria; Christin ter Braak-Forstinger is a regular author, key-note speaker, juror and long-time university lecturer in impact investing. Her latest book is 'Conscious Investing'. Privately, Christin ter Braak-Forstinger is the co-founder of award winning NGO Braveaurora, active in North Ghana since 2009. Christin ter Braak-Forstinger loves to spend her spare time with her family in nature; meditation forms an integral part in her life.
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