The aim of all our business activities is to develop towards corporate sustainability, i.e. a company whose purpose is the sustainable development of society with the aim of maintaining and creating a world worth living in for future generations. Financial success forms a stable economic foundation that provides the means for this purpose in terms of economic sustainability. The contribution that the edding group wants to make can be found in our WHY statement:
“We care so that you dare to be who you are”
This includes a commitment to freedom of expression as part of the right to privacy as a fundamental right of every human being based on our corporate values of authenticity, empowerment and truly caring.
As the parent company of the edding Group, edding AG is responsible for the entrepreneurial management of its subsidiaries and holdings. All central management functions in the form of holding functions and the group-wide operating specialized service centers are located at its headquarters in Ahrensburg. Since 2021, the Group's business activities have been divided into six business units, which enable their respective user groups to make information, thoughts or feelings visible on a wide variety of surfaces, in line with our WHY statement.
The business units of edding use subsidiaries in various countries as a sales platform. These include in particular platform companies edding International GmbH, Ahrensburg and Legamaster International B.V., Netherlands, all of which operate internationally. These distribute edding, Legamaster and Playroom brands in around 100 countries around the world, generally through independent sales partners (distributors) unless edding is represented locally through a platform company. Sales to private and commercial end users are generally through all types of trade partner, including traditional wholesalers and retailers, as well as large-scale retail outlets (supermarkets, DIY stores, etc.), mail-order companies and online distribution channels. With the newer business units, Industrial Tech Solutions and Lifestyle, direct sales are gaining in importance.
Office & Industry Supplies
The products developed by this business unit enable professional users in offices, industry, trades and education to express their ideas and improve efficiency, innovation and creativity with high-quality and reliable products for the office and for industry. Ranges include board markers and flipchart markers as well as all types of permanent marker and specialist markers for highly specialised applications.
Creative & Home
This segment’s products enable private end users to channel their creative skills and overcome challenges around the home. Alongside specialist creative ranges such as paint sprays and acrylic markers, the range also includes smart solutions for the home such as carpenter pens, laundry markers and permanent markers.
Industrial Tech Solutions
This business unit’s team supplies technical solutions that enable professional users to visualise information in an industrial or technical setting. This includes our range of compact printers as well as easycheck, a digital service solution for driving licence checks.
Collaboration @ Work
This business unit’s work improves the quality of collaboration in professional life. Traditional work and office environments are undergoing fundamental change, which is why, in addition to the previous pure product sales of whiteboards, flipcharts and electronic solutions (e.g. interactive e-screens), we now also offer advice and complete solutions for collaboration in the future work environment under the Legamaster brand offer. In addition, the know-how of the "Playroom" brand strengthens edding's competence in this area.
Our colleagues in this part of the business create lifestyle products and settings which make it possible for everyone to celebrate their individual power of expression. Core offers include the edding tattoo concept and edding nail polish.
New Ink Solutions
This business unit is working to make edding a trailblazer in new ink solutions. The focus here is the identification of trends for future-orientated surface technologies, intended to make our lives more sustainable and innovative through new functionality. The aim is to successfully develop and launch high-tech products relating to ink.
Chief Executive Officer (CEO), Chairman of the Management Board
Per Ledermann (born 1975), as Chief Executive Officer and Chairman of the Board, is responsible for Corporate Development and Strategy as well as for the Holding Functions Purpose&Brands, CR Coordination, Human Relations, eddingAgile and the Business Unit Lifestyle.
Before that, Per Ledermann was Chief Financial Officer at edding for three years. He also gained experience as a strategic consultant, as a consultant at CIIME / Middle East Strategy Advisors in Abu Dhabi and at OC&C Strategy Consultants (today EY Parthenon).
Per Ledermann completed his law studies in Hamburg with the state examination and obtained a master's degree in business administration (Kellogg/Northwestern University) and a master's degree in international management (Thunderbird) in the USA. As the son of one of the two company founders, Volker Detlef Ledermann, he is the second generation to run the family business. In 2010 he was named Family Entrepreneur of the Year. Per Ledermann is also on the Board of Directors of the Etusis Foundation for Children and Other Wildlife and the Etusis Foundation for the Protection of the Hartmann's Mountain Zebra. He is married and has four children.
Chief Business Officer (CBO)
Thorsten Streppelhoff (born 1969) has been with edding since 2008 and, as Chief Business Officer, is responsible for the Holding Function Corporate Innovation Office as well as for the Service Centers Sourcing & Development, Production & Technology and International Pricing. Furthermore the Business Units Office & Industry Supplies, Creative & Home, Collaboration @ Work, Industrial Tech Solutions and New Ink Solutions are also included in his departmental responsibilities.
Previously, the native of Westphalia worked as head of stationary trade and project development at bonprix and as project manager and principal at OC&C Strategy Consultants (today EY Parthenon). Streppelhoff studied mechanical engineering in Bochum and management in Cambridge.
Thorsten Streppelhoff's determination is also evident in his sporting past: as a member of the German national rowing team (1990-1996), he won two world championship titles and a silver medal at the 1996 Olympic Games in Atlanta in the Germany eights. He is married and has three children.
Chief Financial Officer (CFO)
Sönke Gooß (born 1968), with edding since 2004, as Chief Financial Officer, heads the holding functions Group Finance & Accounting, Group Controlling and Governance, Risk, Compliance & Quality Management (GRC & QM). In addition, his area of responsibility includes the Service Centers Group Operations and Facility Management as well as the management of the Group's international subsidiaries, known as platform companies.
Gooß previously worked in auditing at PricewaterhouseCoopers (PwC) and most recently as deputy head of controlling at a financial services provider. Since 2019 he is a member of the examination committee of the Chamber of Public Accountants.
Gooß is a trained banker, studied business administration and completed the Kellogg-WHU Executive MBA Program. He also demonstrates his leadership qualities outside of edding as the volunteer director of a church choir. He is married and has two adult children.
Chief Digital Officer (CDO)
Fränzi Kühne (born 1983), joined edding in 2022 and, together with Boontham Temaismithi, jointly holds the management position of Chief Digital Officer. Together, they are responsible for the Service Centers Information Technology, Consumer Centricity and Data Management.
Along with Boontham Temaismithi and another partner, she founded digital agency Torben, Lucie und die gelbe Gefahr (TLGG) in 2008, while studying for a law degree. At TLGG, Fränzi Kühne developed strategies for digital business models and brand campaigns for major corporations. She is a member of the Supervisory Board of telecommunications provider Freenet AG and insurance company Württembergische Versicherung AG. Fränzi Kühne coaches and invests in start-ups, promotes issues such as female leadership and diversity as a trustee of the AllBright Foundation and regularly publishes specialist articles on digitalisation, entrepreneurship and gender. Capital magazine named her as one of its 40 under 40, and Edition F listed her as one of the 25 most important women of the digital future. Her book “Was Männer nie gefragt werden. Ich frage trotzdem mal” (“What men are never asked, but I will ask anyway”) is a SPIEGEL bestseller. Fränzi Kühne lives with her partner and two children in Berlin.
Chief Digital Officer (CDO)
Boontham Temaismithi (born 1971), joined edding in 2022 and, together with Fränzi Kühne, jointly holds the management position of Chief Digital Officer. Together, they are responsible for the Service Centers Information Technology, Consumer Centricity and Data Management.
Whilst training as a marketing and communications analyst, Boontham Temaismithi joined forces with friends to found an agency for classic corporate communication. After a stint as Creative Director with an online gaming provider, in 2008 he teamed up with Fränzi Kühne and another partner to found TLGG, a digital creative agency in Berlin. He built TLGG into one of the leading digital agencies and has since been responsible for the digitalisation strategies of SMEs and major corporations. Since 2020, in his role as COO and interim CMO he has been supporting agencies and successor companies seeking to strengthen social cohesion with new business ideas. He will retain his role as Senior Adviser to fintech start-up project “because”, aimed at serious giving. Boontham Temaismithi lives with his partner in Berlin.
Chehab Wahby (born 1969) holds a degree in business administration. Mr Wahby joined OC&C Strategy Consultants as a consultant in 1995, becoming a Partner in 2001 and International Managing Partner after his election in 2011. Since 2018, he has been responsible for the Retail Consumer Sector at EY Parthenon, following OC&C Germany's merger with EY.
He specialises in developing competitive corporate and business unit strategies with a focus on operational and strategic execution. His industry focus in consulting is retail and consumer goods.
Since 2007, Mr Wahby has been an independent member of the Supervisory Board of edding AG.
Michael Rauch (born 1972) graduated in business administration from the University of Würzburg. Since August 2019, Mr Rauch has been Chief Financial Officer at SDAX and TecDax listed CompuGroup Medical SE & Co. KGaA, one of the leading eHealth companies in Europe.
Previously, he spent two and a half years as Chief Financial Officer (CFO) on the Executive Board of the Douglas Group, the leading beauty retailer in Europe. Prior to that, he spent 16 years at Henkel in various international finance and controlling functions, most recently as Corporate Senior Vice President and Financial Director of the Adhesive Technologies business sector.
Michael Rauch has around 20 years of international management experience in finance, including several years in the UK, Sweden and China.
Mr Rauch has been an independent member of the Supervisory Board of edding AG since 2017.
Anja Keihani (born 1965) has a degree in economics. Ms Keihani has worked as an assistant to the Head of Sales Back Office at our German sales entity edding Vertrieb GmbH in Wunstorf since 2010.
After studying economics at the University of Hanover with a focus on human resources, Ms Keihani found her way to edding after a few years following a career start in an advertising agency. For the past 20 years, Ms Keihani has been active in various assistant functions in the sales back office.
Ms Keihani has been an employee representative on the Supervisory Board of edding AG since 2012.
Rules of Procedure for the Supervisory Board
Download the Rules of Procedure for the Supervisory Board as a PDF document (available in German only).
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