The PLAYROOM brand creates room(s) for ideas to make work more creative, efficient and fun. “The Power of Co-creation”.

Brand profile

Power of Co-creation

Brand core

Co-creation means a collaborative process to create new value. PLAYROOM stands for power of co-creation like no other brand! Pushing innovation, business culture and transformation processes to its best is what PLAYROOM is striving for. PLAYROOM empowers everyone to trigger their creativity through play.
With the right mindset that allows creativity and the time for it, collaborative innovation can take place. With fun, the willingness to share and improve together, inspirational ideas are created. PLAYROOM creates a “room to play” for everyone to help them realise their individual goals.

Creating room for ideas

Brand vision & mission

We believe in a world where people can unleash their creativity through play.

PLAYROOM lets users experience that work can be more playful in a professional context than they might think.

Every day we create room for ideas to make work more creative, efficient and fun.

Make work more creative, efficient and fun

Brand promise

PLAYROOM empowers professionals to unleash their creativity through play by co-creating solutions that make work more creative, efficient and fun.

PLAYROOM loves to create a “room to play” to trigger creativity with the aim of always developing the best solutions fitting the individual goals of their customers. PLAYROOM pushes innovation, business culture and transformation processes to its best by stimulating co-creation.

Brand attributes


Realise your innovative ideas.

Ever since the PLAYROOM brand was born in 2016, it stands for ‘room follows play’.

Playing to trigger and unleash creativity is how the brand tackles any customer’s challenge. The solutions support the playful way of realising one’s innovative ideas. PLAYROOM offers the right environment to stimulate creativity through play and the right tools to get your jobs done.


Always daring for the new.

PLAYROOM offers his users the latest methods and approaches as the brand is always daring for the new.

Being a flexible and fast learner, PLAYROOM offers standardized tools, trainings, workshops and tailor-made innovation rooms that are state-of-the-art.


Focussed on your needs.

As a clearly customer-oriented brand, PLAYROOM always lays the customers' needs at the base of everything that the brand does. Always with the goal to develop solutions that fit the users' situation and challenges best.