Introducing the new highlighter from edding - certified by Blue Angel
Where black meets neon
Consumers will be wowed at first glance by the new edding 341: its black barrel lends it a modern, upmarket look at the POS, clearly setting it apart from classic highlighters. The stylishly designed highlighter is available in five vibrant neon shades to ensure the best possible highlighting results. Both the cap and barrel of the edding 341 are made of at least 90% PCR material. The highlighter is also refillable, boosting product lifespan. Surveys conducted in Germany and France at the end of 2025 confirm that consumers love the modern design: almost 75 per cent in Germany and 66 per cent in France said they would consider buying a black highlighter. Not only does the highlighter look attractive, it is also incredible value for money, affords a really soft writing sensation and features a barrel with flat sides for comfortable, ergonomic highlighting.
Alternative: highlighter with a cap and barrel largely made from renewable resources
For consumers looking for sustainable products specifically made from renewable resources, the range also includes the familiar edding 24 highlighter. This highlighter was awarded the Blue Angel back in 2018. The cap and barrel consist of at least 90% renewable materials based on sugar cane. This means edding is now offering the trade two certified alternatives serving different sustainability preferences.
Significant sales support
To ensure successful sales, edding is accompanying the market launch of the new edding 341 with a wide range of marketing and POS initiatives, including online banners, social media activities, attractive sample cards, striking key visuals and other sales support materials. This will give dealers valuable support to help them maximise potential sales of the new highlighter.