Do good: start the new school year by supporting strong brands
At the start of 2024, edding took over exclusive responsibility for sales of social-impact company share’s entire stationery range. Now, in time for the 2025 new academic year, edding is introducing a selection of new products for colouring, drawing, writing and organising from well-known brand manufacturers.
share’s new school range for 2025
The new school range includes not only edding highlighters, but also ballpoint pens from Schneider, coloured pens from Carioca, coloured pencils and sharpening boxes from Faber-Castell plus opaque paint boxes and fountain pens from Pelikan, to name just a few. To coincide with this development, all packaging has been given a new, uniform design to ensure that products are instantly recognisable as share products. What’s really neat is that the manufacturer’s name is emblazoned on each product, making it easier for end consumers to decide whether and what to buy.
share stationery items don’t just trigger a donation to good causes with every purchase made, they also stand for even greater environmental sustainability. This is thanks to the deliberate use of selected materials wherever possible in the production process, including natural wood and PCR material. All packaging is predominantly made from recycled cardboard. A QR code on the packaging aids transparency by letting customers know where the aid is going.
About share
share’s mission is to add a social dimension to shopping. That’s why the brand makes a donation to help people the world over every time day-to-day products are sold, with aid automatically shared among good causes with every purchase. Through this mission, the social-impact brand is creating social alternatives for day-to-day purchasing decisions in various sectors, thereby supporting social projects worldwide. For transparency, QR codes on the packaging tell customers where the help is going. The fact that the concept works is illustrated by the more than 70 million meals, 100 million days of access to clean drinking water and over 38 million hygiene products and services donated by customers since the start of 2018. What’s more, to date more than 5 million school hours for pupils have been made possible. Advertising agency Jung von Matt chose share as its number 1 startup brand twice in succession. In 2024, this was followed by the accolade “Brand of the century” from “Deutsche Standards”.