Visualisation is a powerful technique that transforms change processes, visions and strategies into mind maps, infographics and animations, with the message at the centre. And according to experts, it also boosts your creativity! Author Dan Roam has written numerous books on the subject, and in them it is certainly not just about 'drawing' or having an 'artistic process'. You don't have to be an artist to be able to visualise. Indeed, often the best visual thinkers are not talented draughtsmen.
Visualisation is not an end in itself, but a means to transform complex processes and ideas into clear forms and associations. In fact, our brains process images 60,000 times faster than text. For 83% of our learning process, visual input is essential.
In short, visual communication is a powerful tool that helps us better understand large amounts of information. It enables us to process information more efficiently, enhance our understanding, clarify complex concepts, enhance attention, promote inclusiveness and boost our creativity. By embracing visual communication, we can learn and understand more effectively in the modern world. So let's harness the power of visual communication and convey our messages in a vivid and understandable way.
But what do you need to get started? A whiteboard or flipchart is handy, and a set of good markers and pens. Even a window in your home office or workplace can be used. Luckily, edding offers the right marker for every surface. On our homepage you will find information on which markers are suitable for which surfaces, which images support communication visually and how to draw them step by step.