The power of visual communication

Why visualised content in presentations is better understood.

Use different visualisation options! In times of the ubiquitous information flood, the number of words a person must process every day has quintupled during the past 30 years. Clearly designed presentations visualise your own thoughts! Our markers and pens help with this and make communication understandable and visible!

People remember up to 80% of what they see.

You cannot not communicate. 93% of communication is non-verbal.

83% of everything we learn, is being learned from images.

Images are universally understandable no matter what language you speak.

Colourful images increase the information intake by up to 80%.

The process of intaking and processing information from images is 60,000 times faster compared to that of text.

Visualisations ease the comprehension of complex information.

Get on board!

Be brave and skip the computer. Instead, simply take the cap off a whiteboard, flipchart or glassboard marker and get going. You‘ll immediately come across to your audience as more genuine, serious and more credible. The result: more attention and a successful presentation.

A picture says more than a thousand words - and listeners tend to stay more focused if you visualise your topic with scribbles or sketches.

Illustrated paper on a desk with people surrounding the table and pointing at parts

Getting the picture! Pictures talk

A picture says more than a thousand words, as the saying goes.   How can you convey complex messages simply? With visual communication! No misunderstandings, muddled words or wasted time.

Visualisation is about converting change processes, visions and strategies into mind maps, infographics and animations. It’s about keeping the message central. And, experts believe, it also boosts creativity! Author Dan Roam has written plenty of books on the subject that aren’t at all about “drawing” or even “an artistic process”. You don’t need to be an artist to visualise something. Quite the reverse: most visual thinkers aren’t good at drawing.

Visualisation isn’t an end in itself, but a means of converting complex processes and ideas into clear forms and associations. Our brain processes an image up to 60,000 times faster than a piece of text. 83% of what we learn is done so visually. International management consultant Dave Gray has distilled the plethora of signs and symbols used by humans over the past 5,000 years into his own visual alphabet. It comprises just 12 (!) pared back forms and pictures. No more elements are needed to get a message across clearly, quickly and effectively!

What do you need to do this? A whiteboard or flipchart comes in handy. Also, a good set of pens and markers. Even a pane of glass in your home office or workplace will do: edding has the right marker for every surface. Besides info about the right pens for every surface, we also use our homepage to show you which pictures help visual communication and how to draw them, step by step.

Image of an infographic on top of a blurred picture

How flipcharts help in creative meetings

Whiteboard with edding markers

For more success: Linking ideas together. Working together on a presentation on the board or flipchart promotes team spirit, because you work on an unfolding overall picture and together create a result that you can be proud of.

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