This year, 22 participants from across Germany put themselves up for evaluation. Again, edding managed - despite the economic crisis - not only to defend its top position, but also to improve on it yet again, attaining a dream score of 1.96 (previous year: 2.12). It received its best scores for product sales, product quality, value for money and dealer/distribution policy. According to edding, respondents to the survey valued, among other things, the dealer support offered by edding's field sales force, the attractive product presentations and the high-quality, quick-to-sell products.

edding managed to move up five remarkable places to first position in the category "value for money". What's more, in the Sales/Promotional Support segment, the Ahrensburg-based Group managed to move up six places to second position.

Delighted with this fresh victory, Director Per Ledermann issued the following statement: "We would like to thank the dealers in the trade for the great confidence they have placed in our products and in our service. Our goal is to remain on the winners' podium for years to come, demonstrating continuity and reliability against a backdrop that is not always easy. In keeping with tradition, we will continue to forge close bonds with our dealers and keep supporting our customers by offering innovative concepts and convincing quality under fair conditions." The foundation stone for this approach was laid at the recent Paperworld fair in Frankfurt with the presentation of the new Funtastics (children's products), Art Series and Calligraphy concepts, not to mention the expanded EcoLine range.