It has long been edding’s self-declared mission to create products consistently geared to the needs of the consumer. Now, the specialist in markers and felt and fibre-tip pens is expanding its range of creative writing instruments to include the first ever pump-free paint marker in the world, making it easier for customers to use.

Letting creativity run wild whilst avoiding the need for any pump action is no longer a dream for hobbyists who use the new paint marker from edding. That’s because the introduction by the Group of the edding active-paint heralds the launch of the first ever pump-free paint marker in the world with a pre-activated writing tip, already moistened with permanent, waterproof ink.

This new development – not only technologically unique, but also unrivalled anywhere in the world - is available in two majestic colours: silver and gold. Be it on paper, plastic or glass: in a never-before-seen brilliance, the active-paint ensures really shiny results on virtually any surface. And it only takes a quick glance at the new marker to see just how brilliant! That’s because, to ensure even greater effect at the POS, the barrel of the new edding active-paint has been given an extremely glitzy design and shines in the same colour as the ink.

The launch of the new edding active-paint underlines the edding Group’s claim to focus uncompromisingly on the needs of the consumer. From now on, customers can increasingly expect to benefit from special inks and product features exactly tailored to specific purposes and areas of application. Because only this approach will ensure that the best results in marking and writing are achieved - and users’ quality expectations met.